The Sporting Memories Foundation is the world’s first charity founded to develop the use of sports reminiscence.  

The Foundation works with former footballers, older sportsmen and women and older sports fansWe support and engage those living with dementia & depression & to reduce loneliness by engaging older people through recalling fond memories of watching or playing sport

By sharing memories of sporting moments however big or small, people are instantly connected, reawakening thoughts feelings and times that would have otherwise been undiscovered all because of a passion for sport. New friendships are made between club members and carers, helping people to realise they are not alone in facing life’s challenges.

Clubs evolve and have gone on to set up walking football and new age kurling teams, promoting physical health as well as mental health, as well as reducing stigma and stereotypical views, proving people can live well with dementia.

What We Do 

We are a small charity that has grown organically to establish over 100 free, weekly sporting memories clubs across the United Kingdom. Clubs are run in partnerships with organisations such local authorities, libraries, sheltered accommodation and professional sports clubs who wish to engage with those who are hard to reach in their local community. We work together across generations to establish effective solutions on how to engage older people. 

We provide the training and the resources for volunteers and for people within these organisations to run fun and friendly clubs, making sure staff and volunteers have the knowledge, understanding and skills to deliver meaningful sessions that will benefit participants. So far we have worked with over 400 organisations and trained over 500 people

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