21st March 2019

Two new trustees have been appointed to The Sporting Memories Foundation, joining the Board of Trustees led by chairman, Rory McCormick. Their combined expertise includes communications, marketing, healthcare, sports management and HR. The appointments address succession planning and the sustainable growth of the charity alongside the recent appointment of a Chief Operating Officer.

James Mason

James has spent most of his adult life working in sport. Firstly as a BBC sports reporter and presenter for over ten years before moving into professional football where he held the positions of Chief Operating Officer and Chief Executive at Bradford City and Rochdale football clubs.

James is now working for First Point USA travelling the world offering sports scholarship opportunities to talented young sportsmen and women.

He is also a part owner of a Sports agency and is an after dinner speaker and host himself so brings a wealth of PR, marketing and communications expertise to Sporting Memories.

Over the past six months James has been really active fundraising for the Charity by hosting a number of sporting dinners and later this year will take part in the Great North Run. His ambition along with Sporting Memories is be to set up a Dementia friendly cafe in his home City of Bradford which is set to open in May of this year.

Julie Colley

Julie is based in Harrogate and is Deputy CEO of The Avalon Care Group. She started her career as a volunteer in a shelter for homeless adults over 25 years ago, from which she moved into learning disability support, managing care homes and supported living arrangements for people with different needs. Julie joined The Avalon Care Group in 2002 as part of the Senior Management Team to create the workforce development strategy and setting up the Learning and Development Department. Over time widening her skills to other areas of the organisation and as Deputy CEO. Avalon has supported people living with dementia and their families for a number of years from supporting families to stay together in their own home, to support for family carers with training, advice and short breaks.

Julie said “Personally I have experienced the impact of dementia caring for my father over the past 4 years until he passed away. I first came across Sporting Memories at a conference on Dementia and was inspired by the presentation given by Tony and the positive impact of the groups. My father was an amateur boxer and even with his dementia knew the results of all his own boxing matches as well as all the boxing greats. We often used the photo cards to talk about boxing and we both found real pleasure and comfort in this.”

Rory McCormick

Rory is based in London and has been involved with The Sporting Memories Foundation for over three years, initially as a pro-bono consultant and more recently as a trustee. A lawyer by training, Rory brings experience from across the Legal, Banking and IT Services industries. He looks forward to chairing the Board of Trustees over the next three years and helping The Sporting Memories Foundation to sustainably grow and continue to positively impact its members.