Using the rich history and heritage of sport, Sporting Memories clubs are open to any people over the age of 50 who enjoy reminiscing about their experiences of watching or playing it. The clubs take place each week and are a friendly, welcoming environment that is open to all. Many of our members attend to enjoy the company of other older sports fans, some of our members live with dementia or have memory problems, some have experienced depression, they may have had a stroke or live with Parkinson's, all have one thing in common, a love for sport!

The clubs always have volunteers or staff present who have been trained by Sporting Memories to lead the sessions which use a wide range of Sporting Memories reminiscence resources developed specifically to help prompt conversation and discussion. There is always great fun and laughter in the sessions. New friendships are forged and some remarkable sporting stories often emerge. Some of our clubs also incorporate fun physical activities such as New Age Kurling, Boccia & Darts and go on to forge links with other clubs such as Walking Football. 

The clubs are run with partner organisations and with a fantastic team of volunteers. Our academic partnerships have helped us develop a compelling evidence base of the impact the clubs have on the members (and often their carers/partners too). 

Our clubs and projects not only improve the lives of isolated older people living with dementia and other long-term mental and physical conditions, but also the lives and prospects of volunteers from across the generations involved in delivering our work. Our 2017 survey of club members illustrated how across our network we improve mental wellbeing, reduce isolation and get older people physically active again (84% of our participants surveyed went from no activity to at least 30 minutes moderate activity per week). We also improve the confidence and prospects of younger people involved in our work and help build social cohesion across the generations.

We work in partnership with organisations and community venues, including sports clubs, libraries, community hubs, sheltered housing, care homes and hospitals to run both Sporting Memories Clubs and one-to-one activities. These are open to any sports fan over the age of 50, to meet and reminisce about playing or watching sport, to enjoy discussing each area’s rich sporting history and heritage, and to take part in physical activities and accessible sports. Sporting Memories has developed a whole suite of training, reminiscence resources and a project framework to enable organisations, staff and volunteers to develop sustainable, impactful clubs and projects in their local communities.

Our work has received wide recognition of its unique and innovative approach in supporting older people and communities. Awards include Best National Dementia Friendly Initiative, Best Football Community Scheme, being one of Nesta's Top 50 New Radicals and in 2018 the co-founders of Sporting Memories received the Points of Light award from the Prime Minister