James has spent most of his adult life working in sport. Firstly as a BBC sports reporter and presenter for over ten years before moving into professional football where he held the positions of Chief Operating Officer and Chief Executive at Bradford City and Rochdale football clubs.

James is now working for First Point USA travelling the world offering sports scholarship opportunities to talented young sportsmen and women.

He is also a part owner of a Sports agency and is an after dinner speaker and host himself so brings a wealth of PR, marketing and communications expertise to Sporting Memories.

James is and active  fundraiser  for the Charity by hosting a number of sporting dinners and later this year will take part in the Great North Run. James has also been instrumental in setting up a hugely successful Sporting Memories club in his home town of Bradford.