90,000 iconic sporting images to be used in unique Sporting Memories Foundation project

10 August 2017

Largest ever public release of iconic sporting imagery to be used to tackle dementia, depression and loneliness

Groundbreaking new partnership will see release of more than 90,000 iconic sporting images to be used in unique Sporting Memories Foundation project

Today Reuters and The Sporting Memories Foundation have announced a new partnership to support a project that will help tackle the three biggest challenges facing the UK’s ageing society.

Reuters, the world's largest international multimedia news provider, has released more than 90,000 iconic sporting images, delivered in 24 crates, to The Sporting Memories Foundation. The collection contains a remarkable treasure trove of photography of sport’s greatest heroes and most illustrious moments stretching back to the 1930’s. The Action Images picture library collection contains negatives, covering football, rugby, boxing, tennis, athletics and many other sports.

The collection will now be digitised by The Sporting Memories Foundation as part of its award-winning projects across the UK which bring older sports fans together to help deliver the initiative and play a part in tackling dementia, depression and loneliness. Teams of historians and researchers from the International Centre for Sports History and Culture at De Montfort University, Leeds Beckett University and Stirling University will also join this huge project.

As part of the Foundation’s innovative solutions to tackle loneliness and isolation, volunteers will be recruited to help with the mammoth task of cataloguing and scanning this remarkable collection. Sports fans of all ages will be encouraged to get together and team up at local hubs, with each image needing to be cleaned, scanned, tagged and added to the online archive. Each of these images will in turn be used in The Sporting Memories Foundation’s work in supporting older people across communities.

Using images of sport and memorabilia, older people can stay connected to their friends and communities, be cognitively stimulated and remain physically active. The volunteer led, intergenerational Sporting Memories groups help people over the age of 50 age well and remain as healthy as possible. The Sporting Memories Foundation has received support from sports stars and celebrities along with numerous sporting bodies including the FA, Premier League, PFA, England Rugby and the England and Wales Cricket Board (ECB).